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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Nov 28, 2012 How Brands Grow: What Marketers Don’t Know (HBG) is one of those business bestsellers that has fast become an absolute must-read for marketers; it has perhaps done more to shake up the world of brand marketing than anything else created or published in the last decade (see our summary of Sharp’s 2016 followup book How Brands Grow Part 2 here). Companies waste time and money on ineffective marketing strategies. Marketing research professor Byron Sharp suggests that, instead, they should act according to research that shows definite patterns or “laws” in how buyers buy and brands grow.
Publisher Description
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of small improvements have been made to the new eBook version as well as new material in category growth, profitability and industrial buying. Basically, it is a bible for every marketer’s success.
How Brands Grow Sharp Pdf
The ONLY Marketing Book You Should Read
I am a global marketer, having worked for some of the biggest ad agencies and brands in the world.
I can say definitively - this marketing book is the only one you should read. It’s objective, when others are subjective. It’s science based, when others are myth based. It’s practical, when others are intangible.
I’ve bought at least 50 copies of this book and given it to my team, my clients and my friends.
It’s essential to growing your business and brand. BUY IT.
I can say definitively - this marketing book is the only one you should read. It’s objective, when others are subjective. It’s science based, when others are myth based. It’s practical, when others are intangible.
I’ve bought at least 50 copies of this book and given it to my team, my clients and my friends.
It’s essential to growing your business and brand. BUY IT.